Guide: How Reputation Management Can Impact Freelance Career
No matter how proficient you are in your trade, there must be a good reputation associated with your skills. I’ve seen freelancers who started out as writers, some more talented than others, now busy with data entry because they don’t have writing assignments in their hand. One of the reasons that contributed to this is the lack of a solid reputation as a freelancer. While I have never interviewed them in person, it is easy to imagine their plight. A writer has to eat, right? Don’t fall into the same trap. It’s time to explore why it is important to have a solid form of reputation management and how the ability to limit damage can help you survive in a dog eat dog world out there.
Your work has gone live
When I started, I normally assumed that only the client I work with is interested in my work. The truth, however, was that my client’s clients, his Twitter and Facebook followers, and his other social network contacts also look at the work I create for him. One day, I received an email from my client criticizing me for my sloppy presentation of a task because one of his Twitter followers reacted negatively to my work. Then I realized I had to be careful. In addition to my client, someone else also watches my work. Although I eventually lost that client, I learned a valuable lesson. If I lose a client, I will lose any potential clients that I could get from their networkAnd that’s where my reputation goes down.
Difficult audience
In my opinion, freelancing online is the most transparent profession in the world. Everything is laid out in such a way that everyone can see it. You stir up wrath for the smallest mistake. Your work can be discussed and mocked, and you can do nothing but sit and watch. You can especially pin the comments section. And if you’ve been fooling all this time, you could be in for serious trouble. Criticism can kill you. My advice to any freelancer is not to be fooled on the Internet. There is always someone watching and everyone is ready to comment. Negative testimonials can ruin your career. This is what the internet can do. Your reputation hangs on the wire. It is therefore essential to use common sense when dealing with customers.
Freelancers thrive on networks
You cannot remain a freelancer if you think you only have to be accountable to yourself or to your direct clients. It is an industry for the freelancers by freelancers. Look at some of your customers. Chances are they are freelancers themselves. Freelancers are usually judged by their peers, and that’s the beauty of this profession
The sooner you understand that you should take each step after careful consultation, the better. To do this, you could start make more effort to meet certain freelance standards, which belongs to every project.
Dos and Don’ts
In addition to meeting deadlines, open communication with your customer is essential. Sometimes I see it as my personal responsibility to inform my client about minor changes I thought I should make to an ongoing project. While the update wouldn’t make any difference to the customer, I still chose to do this because I think my customer should get the latest updates. However, it must be said that a freelancer doesn’t need to dramatize anything to build a reputation. You should doing things out of the desire to be the best, and let your golden reputation be the result. Your goal should be your achievement, not your reputation. If you perform well enough, your reputation will follow you and possibly go ahead. When you place the greatest importance on building a reputation for your work, you lose your focus and can’t look at the broader picture. You could end up failure to fulfill primary responsibilities, ultimately damaging your reputation.
Overcome negative feedback
Even after doing your best, you can still get in trouble because negative feedback can haunt you. Those who work on freelancing sites like elance should be careful what they do. Any conflict with a customer can put you in hot water. Find a balance and avoid disagreement. You should tend to fix things rather than provoke it further with inflammatory comments. The best way to deal with this is how hotels deal with it on sites like Trip Advisor. Any negative review will be firmly addressed by a hotel representative, who will post a statement as to why the incident occurred. It actually helps potential customers to understand the basic truth. No one can satisfy every customer; there must be someone on the road who gets frustrated with the smallest things. An honest clarification may be the best way to deal with it.
Calm, collected, consistent
Any successful freelancer is an excellent PR manager. And one of their most important properties must be temperamental healthyResponding aggressively to comments and criticism with a self-centered approach won’t help either. The ability to accept feedback and growing out of it will be essential to your growth.
Your consistency in providing a quality service is also important because it gives the impression that you are sober. And for clients, down to earth freelancers are best because they are smart and don’t overreact to the smallest things. If you leave a good impression with all your customers, then your reputation will come from there, and who knows, it may open up many new opportunities for you in places you never imagined.
How Reputation Management Can Impact Freelance Career: benefits
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